Hello, I'm Jara Solis.

Jara Solis VP of marketing leader Canada and US, creating growth strategies for brands, enterprise and PLG.

I'm a marketing and growth executive with 11+ years scaling revenue on both sides of the aisle — DTC/luxury brand (Dyson, Charlotte Tilbury, Reiss) and B2B SaaS PLG + enterprise (Jungle Scout, Ancestry).

I turn marketing, product, and sales into one connected revenue engine — built for predictable ARR growth.

EXPLORE LEADERSHIP
WORK WITH ME

Trusted by teams at:

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Dyson

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Charlotte Tilbury

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Ancestry

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Acid League

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Jungle Scout

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Shoelace Agency

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Trusted by teams at: ✳︎ Dyson ✳︎ Charlotte Tilbury ✳︎ Ancestry ✳︎ Acid League ✳︎ Jungle Scout ✳︎ Shoelace Agency ✳︎

Jara Solis VP of marketing leader Canada and US, creating growth strategies for brands, enterprise and PLG.

About me

Most companies don’t have a marketing problem — they have a revenue system problem.

I specialize in building end-to-end revenue systems that connect marketing investment directly to ARR outcomes.

My work spans PLG and enterprise GTM motions, with ownership across acquisition, lifecycle, monetization, retention, and pipeline performance.

I operate across Marketing, Sales, Product, and Finance to align teams around scalable revenue growth.

Read my full leadership philosophy »

Conference room with a large window, a study table surrounded by beige chairs, a potted plant, and a large screen displaying Q2 revenue performance with upward trend charts.

The Work

A selection of the systems I've built, the teams I've led, and the outcomes we delivered.

Scaling PLG Into Revenue (SaaS)

Mandate

Product-led growth was driving usage, but not converting into revenue.

Ownership

Led cross-functional redesign of PLG monetization across Product, Marketing, and Sales — introducing lifecycle triggers and conversion layers.

Execution

Built a commercial-layered PLG system that introduced lifecycle triggers, monetization points, and conversion pathways across the customer journey.

Outcome
→ $420K+ quarterly revenue impact
→ +20% retention improvement
→ Repeatable PLG-to-revenue motion embedded into GTM

Building an ABM Revenue Engine (Enterprise SaaS)

Problem

High-value enterprise accounts were engaging but not converting at expected rates.

Ownership

Owned enterprise growth system spanning ABM strategy, demand generation, and sales alignment with CRO and revenue leadership.

Execution

Designed and implemented account-based revenue system integrating intent signals, segmentation, and sales alignment to improve conversion efficiency.

Outcome
→ 70% account penetration
→ 35% booking rate
→ $2.2M closed-won revenue

VIEW ALL STRATEGIES

$60M+ Revenue Impacted

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$20M+ Budget Owned

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Growth Marketing

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Performance Saas

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Demand Generation

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PLG

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ABM

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DTC

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$60M+ Revenue Impacted ✳︎ $20M+ Budget Owned ✳︎ Growth Marketing ✳︎ Performance Saas ✳︎ Demand Generation ✳︎ PLG ✳︎ ABM ✳︎ DTC ✳︎

Want the full picture?

Here's my CV and where to find me.

EXECUTIVE PROFILE
Connect on Linkedin
Minimalist office workspace with a beige chair, glass desk, two white drawers on either side, and a large empty whiteboard on the wall.
Minimalist office workspace with a beige chair, glass desk, two white drawers on either side, and a large empty whiteboard on the wall.

Let’s talk.

I'm currently open to VP Marketing / Growth leadership roles across DTC, SaaS, and consumer brands, plus select fractional engagements.

  • For executive recruiters or companies looking for a full-time growth leader.

    [Connect by email] or [Connect on LinkedIn]

  • For Series A+ founders, CEOs, and the recruiters working with them — GTM audits, growth marketing, and fractional leadership without the full-time hire. Book a 15-minute call.

    [Book your strategy intro]

  • If you just want to connect or talk growth, feel free to reach out on LinkedIn.